INDUSTRIES | MEDIA & ENTERTAINMENT
Delivering digital solutions through analytics and the latest trends in user experience
The media and entertainment landscape is transforming drastically, with changes like on-demand video replacing linear programing, and customers now consuming content anytime, anywhere, across all devices and platforms. That’s why media organizations are creating experiences tailored to the multitude of devices their customers use to view content. And with the power of analytics, AI, and machine learning, these experiences can be further personalized with more relevant content and targeted ads, resulting in increased viewer engagement.
To stay competitive and to keep viewership strong in light of these digital trends, leaders are embracing technology as the foundation of their media businesses, with cloud at the very center. In addition to enabling companies to innovate and scale, the cloud also provides a cost-effective way to store, manage, and deliver the massive amounts of data needed for today’s abundance of analytics-driven content.
Industry Segments We Serve
Media and advertising
Technology has upended the traditional production, distribution, and measurement models of the media and advertising industry. Firms have been left with no choice but to transform their business operations to sustain their place in the new ecosystem.
Relevantz can help media and advertising agencies with innovative data-driven platforms. Through real-time insights into consumption, user behavior, and customer journey insights, our services can help improve targeting, monetization, and personalized content delivery at scale.
For over a decade, the world of broadcasting has been inside the eye of a digital disruption storm. Millennials and Gen Z are “cutting cords” and preferring on-demand content from OTT platforms and streaming services. Broadcasters who’ve only invested in technologies for their middle- and back-office operations need to change and fast.
By leveraging the power of digital and cloud, Relevantz helps broadcasters transform their legacy content ecosystems. Our services can help firms stay ahead of customer needs by delivering superior customer experience, optimizing UI and UX, delivering content on multiple digital platforms, and building tools to measure the right insights.
The music, podcasts and audiobook streaming industry is currently experiencing a degree of popularity and growth that is comparable to how video platforms proliferated just a few years ago. With growth comes opportunities and challenges, and publishers need to adopt digital to realize value.
Relevantz can help audio publishers solve key technical challenges like content management, subscription, payments, analytics, and distribution. We can help publishers leap ahead of the competition by opening untapped revenue streams and implementing the most optimized mix of people, processes, and technology.
Digital Media Supply Chain
Media Metadata API Platform Solution